Wednesday, November 25, 2009

A Great Facebook Application

Recently Layla and I were made aware of a new campaign being done by Naked Juice and Facebook. The campaign has created a Facebook application that helps the launch of Naked Juice reNEWabottle, which is a bottle made from other bottles. For each bottle, the company is donating one dollar for every bottle that is passed on the Facebook Application. To pass a bottle, all you have to do is go to

The reNEWabottle is the efforts by Naked Juice to keep plastic bottles out of the landfill by making their bottles from other bottles. This means their bottles are 100 percent recyclable and made from 100 percent recycled materials. This means they will use 48 percent less packaging and lower their oil consumption by 57,000 barrels per year, which is a great thing.

The entire Naked Juice line will be using the reNEWabottle by 2010.

Back to Pass The Bottle, the company is trying to raise $20,000, which will all go to Keep America Beautiful, which is a non-profit that works to prevent litter, reduce waste and protect the resources of the United States.

A good cause that Layla and I are happy to support and spread the word on.

Tuesday, November 10, 2009

It's Time For A Green Book Review: Last Chance By Larry J. Schweiger

First, Layla and I would both like to say that we were honored to be asked to take part in the "One Day, 100 Bloggers, 100 Green Books, 100 Reviews" campaign. Created by Eco-Libris, it is a day to help promote books that are printed using recycled and FSC certified paper. As described by Eco-Libris,"The idea is to have 100 bloggers simultaneously publish on Tuesday, Nov. 10, 2009, their book review of a green book of their choice. We want to use the power of the internet and social media to promote green books and increase the awareness of both publishers and readers to the way books can be printed responsibly and sustainably. We hope that the magnitude of this initiative will help grab readers, publishers and others' attention and get them to think about and discuss the future of books and how the green factor should be part of it."
The book we chose to read is Last Chance by Larry J. Schweiger.

In Last Chance, Mr. Schweiger paints a vivid picture of not only the dangers that humanity is facing as we move into the 21st century, but also the dire need to preserve life as we know it on Earth.
The book begins by taking us to the year 2020, just over 10 years from now, and paints a picture of a world that is already different from the world we inhabit today. Mr. Schweiger makes it clear that the business as usual attitude of humanity will not cut it as we move into the future.
Mr. Schweiger pulls absolutely no punches with this book. From the beginning he shows that we are much closer to global warming catastrophe than people like to admit. It is easy to see 2100 as a long ways off, but with this book any reader will see that in just ten to twenty years, our world will be very different. Mr. Schweiger shows that the signs have been there for decades, and even the mother of the environmentalist movement, Rachel Carson (author of Silent Spring) saw that things were changing back in the middle part of the 20th century.
Throughout this book, Mr. Schweiger displays to the reader that dangers are all around us relating to the environment. Mercury from coal pollution, melting ice in the arctic releasing methane to the plight of sea turtles.
The first part of the book puts science where Mr. Schweiger's mouth is, while the second part brings into focus those who know there is a problem and do nothing, either through apathy or a need for money and a love of greed.
It is the third part of the book where the real message lies though. It is here that Mr. Schweiger tells us that the future is in our hands, and that we can change the future. From pushing the politicians, to getting down and working in the soil to grow crops for ourselves, he gives us the road map to change. He ends with a call for a last chance to do something.
As he says, America, and the world, is at a crossroads and the road we take will greatly influence the future outcome of life on Earth.
One wonderful feature of this book is that at the end of chapters, there are objectives that people can achieve to help make the future a better place, and to pressure those in power to make the change they should have made decades ago.

Last Chance is a phenomenal book that is a must-read for anyone who is concerned about the environment. The president and CEO of the National Wildlife Federation has written a book that will open the eyes of even the most ardent global warming denier. For both Layla and I, it was a great read and one that is not easy to put down. When you do put it down, it is hard not to think about the changes that are going on around our planet right now, nor the incredible need and requirement we all have as humans to preserve life on Earth.